Growth Marketing Manager

  • Marketing
  • 's-Hertogenbosch, Netherlands

Growth Marketing Manager

Job description

Floryn is one of the fastest growing FinTech companies in The Netherlands and hopefully Europe soon. We are building the next SME-Bank. Our innovative technology is rocking the financial lending industry. We help businesses grow through on-demand credit facilities. We can operate much faster than any bank and provide a much smoother customer experience. In less than 3 years we grew to a team of over 50 people and now is the time to grow even faster. That’s why we need you to help acquire new customers in The Netherlands and internationally.


Your role in a nutshell

  • You will not just be optimizing our existing paid/non-paid channels but will lead the next level campaign strategy and execution.

  • Finding new channels to grow our business even faster

  • Initiate many growth experiments in our customer flow and optimize this to perfection.

  • Lead your area of responsibility with data driven analysis and present back to the team and rest of the company. You are "mr or mrs Growth"!

Requirements

This is you

  • Growth hacking and scaling is in your blood and you have a strong track record in growing a business through growth marketing.

  • You are the master of the growth process, creativity and data analysis is your way of life.

  • You are experienced with usability testing and data tools like Google Analytics, Tag Manager, Segment, SEMrush, MixPanel en Looker (pre).

  • You don'y shy away from testing new channels to drive lead gen

  • Getting shit done is what you have for breakfast.

What you'll need

  • You have excellent knowledge (spoken and written) in both Dutch and English. 

  • 5+ years of GrowthMarketing, Growth Hacking, CRO experience, familiarity with growth methodologies preferably in the finance or scale-up scene.

  • Extensive experience in paid and non-paid marketing channels. Know your way around in the (digital) media landscape and drive significant lead generation growth

  • Comfortable running multiple tests on our lead/inbound channels, website and sign-up pages and other properties.

  • A very good understanding of UX/UI principles and the psychology behind how people make decisions and engage with web pages. UX design and usability testing experience is a big plus.

  • You know how to get inside the minds of our target audience, conducting research to understand the nuances of their personas and decision making journeys.

  • Very data-driven and excellent with marketing analytics (Looker, GA, GSC, MixPanel Hotjar, A/B testing, etc.). We have a great analytics stack, you need to know how to leverage it.

  • Able to run an effective conversion rate optimization and able to actively contribute to improving our growth strategy, tactics and processes.

  • Knowledge of HTML, CSS, JavaScript and visual design.

  • You love to design and implement tests and write automation scripts.

What we offer

  • Front Row seats at one of the fastest growing scale-ups in NL. 

  • Great coffee + awesome lunches in the coziest city in the Netherlands.

  • MacBook Pro and all the gear/tools you need to get the job done - Also for working from home.

  • Lots of team activities, drinks, trips etc.

  • A beautiful office in the heart of 's-Hertogenbosch (yes, we will go back to this office one day ;-).

  • During the corona lockdowns we offer financial compensation for the extra cost of working from home.

  • Commute allowance.

  • Competitive salary, 25 vacation days and 8% vacation allowance.

  • Anything else you’d like or need? Ask!